As a small business or a startup, you might be having a hard time marketing your business to the baby boomers. You might want to ignore them in your marketing campaign. However, baby boomers make up about 35% of the adult population in America, and that is a goldmine you should tap into.
Remember that baby boomers are a good target for any online marketing due to their extensive use of smartphones, social media, and other digital channels. They are certainly getting more tech-savvy every day. As a result, you need to know how to engage the baby boomers and make them loyal customers.
Here are some ways to engage baby boomers online:
1. Focus on Facebook
As the younger generations are shifting their attention to other social media, such as Instagram, Twitter, and Snapchat, baby boomers are still in love with Facebook, especially now that Facebook has introduced reactions such as wow, love, and haha. Engage them with emotional content to win their sentiment, and you’ll be glad you did.
2. Create High-Quality Content
Craft your content in a way to meet their psychology. Because of how they grew up, baby boomers would prefer high-quality lengthy articles or eBooks to the infographic, brief content or a listicle. Ensure that your content stirs up suspense and interest, and baby boomers will spread your message to their friends, and whoever else cares to listen.
3. Use Email
While many businesses shift focus away from building an email list for the baby boomers, email remains a powerful tool for connecting and engaging baby boomers, especially if you create high-quality content or offer coupon codes or discounts. The reason is that baby boomers cannot let go of one of the earliest means of communication they learned when the internet became popular and widespread.
4. Give Them a Discount
Baby boomers love to take advantage of any opportunity to save. As a result, offering them freebies or a discount is one way you can turn baby boomers into your loyal customers.
5. Use Videos
Remember you are targeting older people and seniors when creating your marketing videos. Keep your videos slower-paced and straightforward. Emphasize substance more than style. Remember that you are not shooting a video for the new school down the street; come down to their level and you may just win them over.
Follow the tips above, and you will be able to market your business to baby boomers without a lot of hassles and keep them as loyal fans of your brand.